New Honda New car review 2008-2009

In my younger days I worked for a number of advertising agencies the most well known of which was McCann Erickson. As a result I still have a keen interest in advertising especially on television where the commercials tend to be the most memorable. Every once in a while an advert comes along that really sticks in the mind, often long after you have forgotten what the actual product being advertised was.The famous ‘Cog’ advert for the Honda Accord was first aired on British television back in 2003. Honda has a huge diverse market in the US but in the UK the appeal has always tended to be towards older buyers perhaps with the exception of the high performance models. The creative brief for the 2003 campaign must have incorporated a section which said something like we need more mass appeal for the Accord and how do we target a more youthful aspiring and ultimately trendier buyer?

Cue the ‘Cog’ advert to the soundtrack of “Rappers Delight” by the Sugar Hill Gang. The agency must have pitched the concept impeccably and how the suited Honda executives approved the advert we may never know. At the time it was a creative stroke of genius, the advert was two minutes long so the media budget alone would have been huge. Although the running time was subsequently reduced the message had certainly been delivered in style. The advert consisted of a visually stunning chain reaction of car components rolling together to create a domino effect which culminated in a finished car effortlessly rolling off a balanced trailer and coming to rest before the camera. The cleverly chosen voiceover of US author Garrison Keillor then delivered the line “Isn’t it nice when things just work?”

I first saw the advert at the cinema and was fascinated by the attention to detail. I have subsequently found out that the advert took over 600 takes to complete and utilised only minimal amounts of CGI. That was the brilliant thing about it, someone had lovingly and meticulously arranged all the individual components to move at just the right moment and it must have taken hours to set up just for one relatively short commercial. I can’t remember what film I saw but I remember the Accord advert so there’s the power of advertising for you!

Echoing the sentiments of the commercial it is nice when things work especially cars as let’s face it they are a means of getting us from A to B without letting us down. This has been the appeal of the Accord and for Honda and Japanese cars in general. Critics would say that the Accord doesn’t have the flair or Gallic charm of French cars or the sheer status of German Marques but after having once owned a Honda I realised what owning a reliable car is all about. They always start first time, mine never needed any oil between changes and it never let me down once. The trouble is you can easily take this for granted, something that I later discovered when I decided to return to a French car which although had bags of character it always managed to leave me stranded in the middle of nowhere in the rain.

The Accord has been getting people to work on time and not blowing up on family holidays since 1976 and is now in its eighth generation. Honda has developed a diesel engine which is the envy of the competition and has exemplarary standards of emissions and fuel economy which is becoming ever more important in this age of increasing fuel prices. The latest Accord is larger than its predecessors and has a high quality feel and outstanding build quality. Bullet proof reliability now comes as standard and with the popularity in the US the Accord doesn’t need clever advertising it just seems to sell itself.

The highly acclaimed Civic and Accord saw Honda make rapid international progress. Today, the company makes everything from cars and motorbikes, robots, jets and jet engines, to lawn and garden equipment. Honda’s current crop of cars includes the Accord, CR-V, Civic, FR-V, Jazz, Legend and S2000.

HONDA HISTORY
In 1948 Honda’s founder, Soichiro Honda, started a new company: Honda Motor Co. They soon came up with the “batabata”, a motorised bicycle named after the sound the engine made which became a huge hit across Japan. Later, Honda’s most popular model, the Dream, could be spotted all over the Japanese islands.

Honda introduced its first car in 1957, the N360. In 1958, the American Honda Company was created. In 1972 Honda entered the American market with the small fuel efficient Civic - just as the energy crisis was hitting economies. In 1986 Honda introduced a luxury line of cars and in 2007 Honda announced plans to launch low-priced hybrids.

HONDA FACTS

• Type: Public company
• Founded: September 24, 1948
• Headquarters: Tokyo, Japan
• Key People: Soichiro Honda, Founder. Takeo Fukui, CEO
• Industry: Automobile & Truck manufacturer & Motorcycle
• Products: cars, trucks, motorcycles, scooters, ATVs, electrical generators, robotics, marine equipment, jets and jet engines, and lawn and garden equipment, Acura vehicles.

FEATURED MODELS

• HONDA ACCORD - manufactured since 1976, first as a compact hatchback and then evolving into a premium large family estate and saloon car
• HONDA CIVIC - a compact car first manufactured in 1972 and now in its eighth generation. The Civic Type-R is a widely respected hot hatch, while the Civic IMA is a hybrid with an electric motor and petrol engine
• HONDA CR-V - public demand for a sport-utility vehicle from Honda led to the creation of this compact crossover SUV in 1996
• HONDA FR-V - a clever six seat MPV, which features three seats in the front and three in the back
• HONDA JAZZ - a five-door hatchback car first produced in 2001. It rivals the Ford Fiesta and Toyota Yaris and is known as the Fit in Japan, China, and America
• HONDA S2000 - a two-seat roadster created to celebrate Honda’s 50th anniversary and launched in April 1999
• HONDA LEGEND - a large luxury car which is currently in its fourth generation

DID YOU KNOW?

• The Honda Cub motorcycle is the best-selling vehicle in history, with around 50 million sold worldwide
• Soichiro Honda was president of the Honda Motor Company until retiring in 1973. He was labeled “the Japanese Henry Ford” by People magazine in 1980
• The first passenger vehicle in the world to have four-wheel steering technology was the Honda Prelude in 1987
• In 1964, Honda entered Formula One racing for the first time, recording its first victory the following year. It’s current F1 campaign is headed by British racer, Jenson Button and Rubens Barrichello from Brazil
• In 1991, Honda posted its 10th consecutive win in the Isle of Man TT.

First, you will want to examine the specific hybrid’s estimated gas mileage - and be sure to ask when the gasoline engine kicks in, too. You may find that if you drive a lot of highway miles at faster speeds and the gas engine kicks in at 35 mph, you may not save as much money on fuel as you expected.

You’ll also want to consider any tax saving credits that being offered. There is a federal income tax credit (up to $3,400) given on the first 60,000 hybrid models sold. After that benchmark is met, the credit is gradually phased out. Fueleconomy.gov maintains a list of eligible vehicles and the current tax credits available, but you should also confirm with your dealership.

Also, you may want to think about hybrid car insurance. Some insurance companies offer a discount on hybrid car insurance - others do not. Hybrid cars are still relatively new to the marketplace, and shopping around for discounts that come with hybrid car insurance will pay off in the long run.

To be truly eco-friendly, you’ll also want to check the green rating for that particular hybrid car. According to the American Council for an Energy-Efficient Economy (ACEEE), four of the top 12 greenest vehicles of 2008, feature hybrid powertrain engines. However, there is a bigger environmental impact to consider. Some of the hybrids feature nickel batteries, which cause more long-term environmental damage than their gasoline counterparts. If you are interested in a hybrid car, be an informed consumer and check the air pollution scores, greenhouse gas scores, and other features that impact the environment.

Be aware that as a result of the growing popularity of hybrid cars, especially the Prius, you may pay over-sticker price because of the demand. You may also have a hard time locating the exact model you want, or be placed on a waiting list.

The best-selling hybrid cars of 2008 include:

Toyota Prius

With a $21,500 base sticker price, the Toyota Prius isn’t exactly cheap. However, it’s still a reasonably affordable hybrid car option for many consumers, especially after factoring in the fuel savings achieved due to the Prius’ 45 city/48 hwy mpg rating by the U.S. Environmental Protection Agency (EPA). It is classified as the most fuel efficient car in the U.S.

Currently the best-selling hybrid car, the Toyota Prius has been embraced by Hollywood - it’s a favorite among celebrities like Cameron Diaz, Leonardo DiCaprio, Jennifer Aniston, Larry David, Julia Robers, Jennifer Lopez, Gwyneth Paltrow and Harrison Ford.

Many Prius owners claim to achieve over 60 mpg, and those employing hypermiling techniques may fare even better. For consumers averaging much less, the Prius sounds like a gift from heaven. However, the Toyota Prius may take some getting used to.

Overall, getting into a Toyota Prius seems more like entering a spaceship than an automobile. However, once you get beyond its odd shape, you’ll find alarge on-dash computer screen offering instant feedback on your gas mileage, as well as a rearview camera (you’ll need it in this vehicle due to blind spots). And you may miss other options, like a sunroof, which reduces fuel economy, too.

Honda Civic Hybrid

The Honda Civic Hybrid car has an EPA-estimated city/highway rating of 40 city/45 hwy mpg and a base sticker price of $22,600, comparable to that of the Toyota Prius. The Honda Civic hybrid features an Advanced Technology Partial-Zero-Emission Vehicle (AT-PZEV) rating, which is the most stringent emission standard achieved by a gasoline-powered vehicle in the U.S. In fact, it is classified as one of the most fuel efficient cars in America, along with the Toyota Prius.

In terms of looks, it’s hard to tell the standard Honda Civic from its hybrid counterpart. They are nearly identical.

Toyota Camry Hybrid

The Toyota Camry Hybrid car has a base sticker price of $25,650 and is a good option for those looking for a little more luxury and fuel efficiency. It looks like the standard Toyota Camry on the road, but offers a quieter ride due to the special acoustic-dampening windshield made to absorb road noise.

The Toyota Camry hybrid car has an EPA-estimated city/highway rating of 33 city/34 hwy mpg rating, which not as good as either the Prius or Civic Hybrid cars. However, as a mid-size sedan, it offers room for the entire family.

Ford Escape Hybrid SUV

Known as the most fuel efficient SUV on earth, the Ford Escape Hybrid SUV has an EPA-estimated city/highway rating of 34 city/30 hwy mpg rating and base sticker price of $26,640. It’s available in both 2-wheel and 4-wheel drive, and features a tough, rugged look, although technically it’s still considered a cross-over vehicle.

According to U.S. News & World Report, the Ford Escape hybrid is ranked 15 out of 27 in terms of affordable compact SUVs, a few spots below the gasoline version. The new 2008 model was redesigned to provide a more comfortable rise and mature appearance.

Overall, the Ford Escape hybrid has received good, thumbs-up reviews in publications ranging from the New York Times to Newsday.

Hybrid Insurance

You’ll find plenty of information online at FuelEconomy.gov, from a specific vehicle’s energy impact score, carbon footprint statistics and EPA air pollution score to its eligibility for a tax credit. Other helpful green vehicle information is available at the EPA Web site.