New Honda New cars review 2009

Hero Honda is the world’s single largest two wheeler company. Founded in 1984, it is a joint venture between India’s Hero Group and Honda Motor Company, Japan. Hero Honda is well known for setting benchmarks in fuel thrift and efficiency with its new generation of motorcycles. In its early years, the company’s ‘Fill it - Shut it - Forget it’ campaign appealed to prospective motorcycle buyers in India, and Hero Honda sold millions of motorcycles on this commitment of increased mileage.Mr. Brijmohan Lall Munjal is the Chairman and Whole-time Director of Hero Honda, while Mr. Pawan Munjal is the Managing Director and CEO of the company. There are over 20 million Hero Honda two wheelers that have been sold in India, and the company has consistently grown in double digits since its inception. The popularity of Hero Honda motorcycles is evident from the fact that every second motorcycle sold in India is a Hero Honda. Some of the best selling Hero Honda motorcycles are the Splendor, Ambition and the CBZ.

Hero Honda’s after-sales and service network is much envied by its competitors, and is spread all over India. The company also has a special Customer Relationship Management initiative called the Hero Honda Passport Program. This program has over 3 million members and has helped Hero Honda understand and deliver value to its customers.

Hero Honda also takes its Corporate Social Responsibility (CSR) very seriously. In this regard, it has set up the Raman Munjal Memorial Hospital, the Raman Munjal Sports Complex, a school and an adult literacy centre at the local level in Dharuhera, Haryana.

Even though it is at the premier position in India two wheeler market segment, Hero Honda is constantly working towards consolidating its position in the market place through new models and innovations in its products. The company’s core values as an environmentally conscious, quality and safety driven enterprise are what drives it towards customer satisfaction.

The company believes that behind its success is team work and the role played by their joint venture partners, Honda Motor Company, Japan, and their business associates, shareholders and employees.