January 1st, 2009
Get Onboard the Honda CRV and Explore Your Dream SUV
by Brian Hanson
Honda has always been known for its ability to offer cars suiting every budget and lifestyle. The various offerings made by Honda range from compact cars to sophisticated SUV’s, making it one of the most appealing brands. Honda CRV forms an important offering of Honda in the SUV segment. If you are looking for a luxurious, silky, safe as well as a fun machine, Honda CRV engines (www. gotengines.com/used-engines.html)deserves all your consideration. Honda CRV Features The latest CRV comes with an improved suspension geometry which allows responsive handling. The engine has a four-cylinder construction employing variable timing intake valves for optimizing torque and horsepower for cruising speeds and acceleration. This is paired with an automatic five-speed transmission system. The cylinder volume for all the three variants is 2.4L producing a power of 166HP. It reaches from 0 to 60 mph in 9.2 seconds The room available for the front as well as the back seat, and also the cargo, is logically arrayed and properly placed. The seats can totally fold down allowing for a cargo area which is completely flat. The steering is two-way adjustable and the seats are six-way adjustable which provides for a proper posture and good outward visibility. The CRV has a jutting front bumper which is responsible for its reduced visual mass and perceived height. Other notable changes include the flared-back headlights, with the flares stretching out and wrapping the tires, and an opened grille. CRV comes in the following colors: Premium white pearl, Nighthawk black pearl, Green tea metallic, new red pearl, and Whistler silver metallic. The Stability Assist equipment for the car includes the disc-brakes, EBD, ABS and VSA for helping in emergency maneuvers. CRV has been rated 5-star for its safety features and it has scored superlatively in crash tests. There are certain Honda CRV Features which greatly increases its fun quotient. These include a 6-CD changer, power moon-roof, satellite radio (only in EX-L model), heated seats and leather interior. Honda CRV Models The all new CRV comes in three models: basic LX, the mid-range EX, and leather-upholstered EX-L, where you can opt for a navigational system which allows the incorporation of a rearview camera for easy and safe backing. The EX-L model also has a dual-zone climate control and a driver’s seat which can be powered eight-way. All the Honda CRV Models allow for an all-wheel drive control. The fuel economy for city conditions for all these models is around 20 mpg which reaches to 27 mpg in highway conditions. The cost of owning CRV ranges from $20,700 to $28,400, depending upon the model. So, if you want a car which has decent mileage, all-weather capability and reliability, the four-door, five-passenger Honda CRV would be worth all your imagination and money.
Tags: new CRV 2009, New Honda CRV 2009, New SUV CRV 2009
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December 29th, 2008
The Five Best Hybrid Cars to Buy
by Erick Gibson
The hybrid auto was made due to the insistence for cars that consumed less energy making it greener on the environment and more cost effective on your pocketbook. So what is a hybrid? Hybrids are vehicles that combine two or more sources directly or indirectly provide propulsion is a hybrid. In other words, when a vehicle uses gasoline and electricity as forms of power, then it’s a hybrid. When looking at the right hybrid auto for you, you need to research these five:Nissan Altima Hybrid
Nissan Motors has been producing cars and motorcycles longer than most of their competition. One of the most fashionable choices among hybrid owners today is the Nissan Altima Hybrid since Nissan is synonymous with style and performance. When Nissan manufactures any auto, they usually add a variety of designs and choices that allows you to build a car that is built for you! The average Price for the Nissan Altima Hybrid is approximately $25,000 while the average mileage per gallon (mpg) for the Nissan Altima Hybrid is 42 mpg on the highway and 34 mpg in the city.
Honda Civic Hybrid
Another Honda built auto that makes our list is the excellent Honda Civic Hybrid. If you’re looking for a robust hybrid that is cool to ride, then the Honda Civic Hybrid is a great choice. Honda has been producing cars for some time so they understand how to create a high quality hybrid car that has a low price tag. The average Price for the Honda Civic Hybrid is approximately $24,000 while the average mileage per gallon (mpg) for the Honda Civic Hybrid is 51 mpg on the highway and 49 mpg in the city.
Toyota Prius
Seeking for an inexpensive hybrid auto, enter the Toyota Prius, Japanese built auto. Toyota hybrids have increased in popularity with the youthful and older crowd probably due to the smooth style and low price tag. While the Toyota Prius is low cost what you gain in decreased price you do not lose in quickness and power making this hybrid auto, the most desired in the world and one that deserves the most honors. The average Price for the Toyota Prius is approximately $22,000 while the average mileage per gallon for the Toyota Prius is 60 mpg on the highway and 51 mpg in the city.
Toyota Camry Hybrid
Another Toyota built auto that makes our list is the excellent Toyota Camry Hybrid. If you want a consistent and robust hybrid, then the Toyota Camry Hybrid is a great choice. As an extremely fuel-efficient hybrid auto it also has exceptional quickness with excellent crash test scores. The average Price for the Toyota Camry Hybrid is approximately $26,000 while the average mileage per gallon (mpg) for the Toyota Camry Hybrid is 40 mpg on the highway and 38 mpg in the city.
Ford Escape Hybrid
The lone United States built hybrid auto is the Ford Escape Hybrid. Despite being a United States built auto you can count on a highly meticulous, robust auto that handles superbly. The speed increase is efficient yet quite strong. The Ford Escape Hybrid was the first hybrid SUV and remains a leading seller. The average Price for the Ford Escape Hybrid is approximately $26,000 while the average mileage per gallon (mpg) for the Ford Escape Hybrid is 36 mpg on the highway and 31 mpg.
Hybrid cars were produced to help the environment due to the reduction fuel emissions. By combining two power sources, hybrid cars use less gasoline. By using less gasoline they help the environment and help you save money. After researching hybrid cars you’ll recognize that the Honda Civic Hybrid, Nissan Altima Hybrid, Toyota Prius, and Ford Escape Hybrid are the most popular.
Tags: new honda city 2008, New honda hybrid cars, New Honda Hybrid cars 2009, New honda jazz hybrid cars
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December 25th, 2008
Will Hydrogen Cars Replace Hybrid Cars?
by Wendy Gorman
Wouldn’t you just know it, just as the Hybrid Car begins to make its presence felt as the saviour of tomorrows motorist (and the world) along comes another young pretender to the throne - The hydrogen fuelled car. Some people say that hydrogen cars will have pure refeshment water on tap. We shall see, in theory it could happen with a Hydrogen Car but they are way behind the Hybrid Car in their development program and forecasting is impossible. Hydrogen cars do however, have the potential to be better cars than Hybrid Cars in several ways so we need to compare their known characteristics.
Hydrogen cars use a chemical reaction rather than a burning process for motive power
Conventional cars burn fossil fuel and Hybrid Cars use smaller amounts of the same fuel to charge their batteries. Hydrogen Cars do not use fossil fuel at all. Instead Hydrogen Cars depend upon a chemical reaction between Hydrogen and Oxygen that produces a lot of energy plus pure water residue - a completely pollution free process. Hence the earlier reference to water on tap in Hydrogen cars. It is not possible for Hybrid Cars to achieve the same thing without breaking the Laws of Chemistry.
The reaction process in Hydrogen Cars produces up to three times the energy output from the equivalent gasoline based process in conventional and hybrid cars.
Hydrogen fuel burns both hotter and faster than fossil based fuel and is therefore much more efficient. In theory therefore it should be possible to design Hydrogen Cars that canreach incredible speeds with as yet unrealised acceleration compared to Hybrid Cars. There is simply no way that Hybid Cars, dependent as they are (in all their forms) on battery power, will be able to compete on this level.
The question arises “Is the hydrogen car concept for real?
Many people believe that Hybrid Cars reflect reality much more than Hydrogen Cars do. Hybrid Cars exist on our roads now and have already cut pollution emmissions by some 30% to 50%. Why then do we need to indulge in a possible flight of fancy such as the Hydrogen Car by investing vast sums of money to try to achieve the impossible?
The Hydrogen used in Hydrogen Cars is defined as a fuel carrier. It is not considered to be a fuel source in itself.
Indeed, it is hoped by some proponents of this type of fuel process, that in the future it will be possible to produce hydrogen with the use of such sources as wind power and other renewable energy sources.That means that hydrogen has to be produced from other sources. And people are hoping that hydrogen will be able to be produced from things such as wind power or other types of renewable sources. Right now, it looks like all we have is natural gas. That is the most efficient way to get hydrogen. And if that’s the case, then there’s no need to make hydrogen cars. Hybrid cars already cut down on how much gas people use. Who needs hydrogen cars that may end up costing us more in natural gas?
It will be hard create a lot of stations to fuel hydrogen cars
People are saying there is an overwhelming amount of challenges when it comes to creating the multitudes of hydrogen fueling stations that would be needed if millions of people suddenly started owning hydrogen cars. Hybrid cars use gas. And we already have gas stations.
But president Bush has made it clear that he wants hydrogen cars to be on the roads in significant numbers by the year 2020. So it seems that those who oppose hydrogen cars might just have to hold their breath and see if hydrogen cars actually live up to the lofty promises people associate with them. If they don’t live up to their promises, people will probably start running back to hybrid cars in droves. And that’s not too bad. Hybrid cars or hydrogen cars, one of them is going to get us to cleaner air.
Tags: Honda hybrid cars, new honda cars, New honda cars 2009 review
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December 21st, 2008
New Honda hybrid cars review 2009
Honda Hydrogen Car - A Step in the Right Direction
by Michael Cooper
In November of 2007, Honda announced its next generation eco-friendly vehicle, the Honda FCX Clarity. Unlike many of the other eco-friendly cars such as hybrids and other hydrogen cars, the FCX Clarity hydrogen car uses what is called a fuel cell. A fuel cell is a device that creates electricity from the fuel, in this case hydrogen. The Honda V Flow fuel cell is a revolutionary breakthrough that generates enough electricity to power a real world car. The fuel cell combines hydrogen from the fuel tank with oxygen in the air to produce two things: electricity and water. That is correct; water is the only byproduct of the Honda FCX Clarity! This amazing system allows the Honda FCX Clarity to be ranked as what is known as a ZEV (Zero Emissions Vehicle). It has absolutely no harmful emissions of any sort. The wheels are driven by a quiet, compact electric motor that draws power from the fuel cell and from the lithium-ion (Lion) battery that like a gas hybrid is also charged when braking and driving downhill. Comparative Gas Mileage There is no direct way to compare gas mileage as hydrogen is a compressed gas and is measured in kilograms of fuel weight. The tank holds 4.1kg of fuel (about 9 pounds) which is enough to give the car a range of 280 miles. Miles per gallon is calculated using the GGE (Gasoline Gallon Equivalent) which determines the comparative energy used to move the car. Miles Per Gallon (GGE) - City: 79 - Highway: 68 - Combined: 74 Miles Per Kilogram - City: 77 - Highway: 67 - Combined: 72 Yes, you read that correctly; Miles per Kilogram. Since the fuel storage is measured in kilograms MPK will be an increasingly common method of measuring your mileage as hydrogen powered cars become more common. The Honda FCX Clarity drives just like any other Honda, with on exception, it has virtually no engine noise. With its super quiet engine it has ample pick-up and produces 134 horsepower, more than enough to move its light, aerodynamic frame around the road. The vehicle also sports a lot of Honda’s upcoming features and technology with a very advanced, yet comfortable and convenient interior. Honda plans to produce a limited of the 2008 FCX Clarity models and offer them on lease at $600/month. They are available in southern California in areas near pre-existing hydrogen refueling stations. Honda has also created a Hydrogen Dealer Network where the cars are to be sold and serviced.
Tags: gas cars honda, H2 cars, New Honda Hydrogen, New Honda Hydrogen Car review
Posted in Honda Accord, Honda CRV, Honda City, Honda Civic, Honda Coupe, Honda Element, Honda Jazz, Honda Motorcycle, Honda Ridgeline, Honda S2000, Honda SUVs, Honda Truck, Honda hybrid car, New Honda review | No Comments »
December 15th, 2008
Get Onboard the Honda CRV and Explore Your Dream SUV
by Brian Hanson
Honda has always been known for its ability to offer cars suiting every budget and lifestyle. The various offerings made by Honda range from compact cars to sophisticated SUV’s, making it one of the most appealing brands. Honda CRV forms an important offering of Honda in the SUV segment. If you are looking for a luxurious, silky, safe as well as a fun machine, Honda CRV engines (www. gotengines.com/used-engines.html)deserves all your consideration. Honda CRV Features The latest CRV comes with an improved suspension geometry which allows responsive handling. The engine has a four-cylinder construction employing variable timing intake valves for optimizing torque and horsepower for cruising speeds and acceleration. This is paired with an automatic five-speed transmission system. The cylinder volume for all the three variants is 2.4L producing a power of 166HP. It reaches from 0 to 60 mph in 9.2 seconds The room available for the front as well as the back seat, and also the cargo, is logically arrayed and properly placed. The seats can totally fold down allowing for a cargo area which is completely flat. The steering is two-way adjustable and the seats are six-way adjustable which provides for a proper posture and good outward visibility. The CRV has a jutting front bumper which is responsible for its reduced visual mass and perceived height. Other notable changes include the flared-back headlights, with the flares stretching out and wrapping the tires, and an opened grille. CRV comes in the following colors: Premium white pearl, Nighthawk black pearl, Green tea metallic, new red pearl, and Whistler silver metallic. The Stability Assist equipment for the car includes the disc-brakes, EBD, ABS and VSA for helping in emergency maneuvers. CRV has been rated 5-star for its safety features and it has scored superlatively in crash tests. There are certain Honda CRV Features which greatly increases its fun quotient. These include a 6-CD changer, power moon-roof, satellite radio (only in EX-L model), heated seats and leather interior. Honda CRV Models The all new CRV comes in three models: basic LX, the mid-range EX, and leather-upholstered EX-L, where you can opt for a navigational system which allows the incorporation of a rearview camera for easy and safe backing. The EX-L model also has a dual-zone climate control and a driver’s seat which can be powered eight-way. All the Honda CRV Models allow for an all-wheel drive control. The fuel economy for city conditions for all these models is around 20 mpg which reaches to 27 mpg in highway conditions. The cost of owning CRV ranges from $20,700 to $28,400, depending upon the model. So, if you want a car which has decent mileage, all-weather capability and reliability, the four-door, five-passenger Honda CRV would be worth all your imagination and money.
Tags: New CR-V 2009, new CRV 2009, New honda CRV 2008, New Honda CRV 2009
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December 10th, 2008
Hydrogen, hydrogen generators, hho, gas savers - The Definitive Facts
by Denys Allard
The purpose of this article is to dispel the myths, misinformation, and confusion induced largely by members of the media and others who are not too knowledgeable in this field. Part of the problem is that; the onslaught of “Run Your Car on Water” ads all over the internet is misleading. Although this is possible, these ads are referring to electrolyzers/hydrogen boosters which is a fuel saving device. “Supplemental hydrogen” would be a more accurate term. Unfortunately, there are some bogus companies out there but this device is real and it does work. There are many credible sources for information on this; The National Hydrogen Association, the EPA, and the U.S. Dept. of Energy (just to name a few). An electrolyzer/hydrogen booster generates hydrogen and oxygen (hho/Brown’s gas) and should not be confused with hydrogen fuel cells which produces electricity and can be used to power an electric car.The authors of these build-your-own plans all over the internet (in many cases) are not very knowledgeable. There are many factors to consider and the efficiency of the product (and whether or not it works) is going to depend on it. Also, the tools & materials needed to build something, with some quality, can be costly. I have read several articles from supposedly authoritative, professional, intelligent people who were claiming that these devices don’t work. After reviewing their test procedures, it came as no surprise to me that they got negative results. Unless you really know what you are doing, you’re better off buying a pre-made product from a reputable manufacturer with a guarantee.The electrolysis (disassociation of water) process occurs when you apply about 2 volts to water but the device simply does not produce enough hydrogen to run a vehicle on it’s own but can increase mileage significantly and, with gas prices nowadays, is a big plus. Adding an electrolyte to the water (such as potassium hydroxide) does increase hydrogen production but also increases amperage and generates heat as a result. Also, pulsed dc. is actually more efficient than straight dc. from your car’s battery.A device called an EFIE (electronic fuel injection enhancer) should also be used as this compensates for the added oxygen in your intake. Your oxygen sensors monitors and sends a small voltage to your car’s computer telling it whether your a/f ratio is too rich or too lean. The EFIE sends a floating voltage on top of this telling your car’s computer that your a/f ratio is too rich and subsequently cuts back on the gas to your fuel injector.Hydrogen has a lower ignition rate than gasoline which means that it ignites at a lower temperature so it is quite easy to burn hydrogen in a combustion engine. However, hydrogen also has a lower density rate than gasoline which means that it takes a lot of it to run a vehicle. Running a vehicle without gasoline (such as what Stan Meyer did) involves changing the state of the hydrogen to a higher energy state because of its low density. This involves some physics which I will not get into here.Article Summary: Whether you call them electrolyzers or hydrogen boosters, the bottom line is that these devices do work and improving mileage is a step in the right direction. There are several benefits to burning supplemental hydrogen; it burns cleaner than gasoline alone and helps clean carbon deposits out of your engine. The result is more horsepower, fewer emissions, and obviously, spending less money on gas and LESS DEMAND = LOWER PRICES at the pump. I, personally, have had an electrolyzer in my car for the last 18 months and have been very pleased with the results.
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December 3rd, 2008
Honda is on Charge
by Mark Creese
To all intents and purposes Formula One should be the most exciting sport on Earth. Just one look at the key ingredients that concoct this sport has me salivating with excitement. Firstly you have a global giant of the car world such as Honda breaking away from the hatchback market and producing nearly 1,000bhp in a car that weighs less than the original Mini. Secondly this outlandish performance is put in the trust of 20 of the most skilled drivers on the planet, who are only ever 2-3 seconds away from a high speed shunt. Thirdly, the races take place in the most exotic locations around the world, including: Bahrain, Monaco, Brazil, Australia and Singapore. Why oh why then is it so dull?
As a child I’d drag myself out of bed at 3am just to watch a Friday practice, before repeating the feat for Saturday qualifying and Sunday race day. I knew all the drivers statistics, why rear down force shouldn’t be an issue around the Hockenheim circuit and the past winners of the championship for 50 years. Much like a lot of the population I’ve tired in recent years of no overtaking, the same winners and consistent rule changes that try and fail to re-ignite excitement. Michael Schumacher was the greatest driver in the history of the sport but his constant winning also destroyed my love for it.
Then there was the tobacco sponsorship ban of a few years ago. Such a furore was made over banning the cancer-givers that the sport’s focus was lost. So what that I fancied a cigarette after watching ‘Marlboro’ on Schumacher’s car cross the winning line again, the advertising really wasn’t the root of the problem Formula One was suffering.
Not content with banning cigarettes, overtaking had to be improved (or at least occur once in a race). So cars were slowed down and made more difficult to drive. The result? The best drivers were still in the fastest cars and could cope far better than the weaker drivers already in cars to suit their abilities. The emergence of Lewis Hamilton last year has certainly gone some way to undo the monotony of the now-retired Schumacher era. Not only is he the first black driver in Formula One, but he’s super-quick - if a bit erratic.
Problem is that even if we overlook the unsolved overtaking problem, the President of the Fédération Internationale de l’Automobile (FIA) Max Mosley’s sexual preferences, constant rule changes and Lewis’s efforts to promote the sport, there’s one massive problem that looms like an Eagle over its prey - global warming. With the Earth dying thanks to mankind’s greed it seems everyone from every walk of life is being encouraged to recycle, use less energy and travel using green transport. I guess doing four miles to the gallon at 200mph every other weekend, with hundreds of articulated lorries, private jets and motor homes in tow doesn’t quite reflect that Formula One is listening.
Well maybe Honda has got the hint with their ‘Earth’ car from the 2007 season. Sponsorship free and painted with the planet Earth on it, Honda sold every pixel on its livery with each donation helping towards climate change. This season’s car has continued with promoting the dangers of climate change in a more subtle manner and once again no sponsorship - wise when you consider the car was previously run by BAT - British American Tobacco.
Ok so you like Formula One, you love Honda, support Jenson Button (although you agree he’s not much cop) and therefore want to reflect this in your everyday life - whilst saving the planet. The answer is a simple three words - Honda Civic Hybrid. Yep Honda has produced an eco-friendly car that doesn’t need plugging into the wall, look stupid or cost the earth. The Honda Hybrid looks like any other saloon which when you consider the stylings of most electric or hybrid cars is a major plus point. Road Tax in the United Kingdom is stupidly expensive so having to fork out a mere £15 a year for driving the Civic Hybrid is probably all the encouragement you’ll need to buy one. The other justification for buying one is that other than great fuel economy thanks to the electric motor doing a fair proportion of the work, it’s actually a good drive. Yes it’s not a 0-60mph monster but every other aspect is as you’d expect from a car from the Civic range - it’s a main contender in the green race.
So there you have it, buy a Honda Hybrid and watch Formula One guilt free. Now if Jenson could just overtake someone…
Tags: honda 2009, motor show 2008, new cars 2009, new city 2008-2009, New honda, New honda city review, New honda civic 2009
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November 26th, 2008
Honda Civic - The Car That Made Swindon Proud Again
by Jon Barlow
I’m from Bristol a city with a proud heritage albeit with the notable exception of the slave trade. One of the things we Bristolians do possess is a bit of a mischievous sense of humour which often involves taking the mickey out of surrounding towns. Unfortunately Swindon has long been the recipient of a lot of remarks although in fairness they have often been made by people who are actually from the town, most notably Mark Lamarr.I guess its a bit like when you are running down a member of your family and if your partner joins in you rush to the family member’s defence arguing that its ok for you to criticise them but no-one else. Having said that I have been to Swindon on a number of occasions and I have to agree with the sentiments expressed by Andy Partridge the former lead singer of Swindon band XTC. You’ll have to look these up for yourself.
Despite the amount of criticism Swindon has received, a fair amount of celebrities and stars including the late actress Diana Dors were born there. Who can forget the likes of Melinda Messenger who proved she had hidden talents whilst working at a local Direct Mail company before going on to more dubious fame.
Swindon has a strong railway tradition and was chosen by Isambard Brunel as the location for his Great Western Railway (GWR) works. Part of the site still remains and is the home of the steam railway museum.
Since the demise of the railways and the overall decline in British manufacturing industry Swindon became a centre of commerce with a lot of financial companies relocating from London to provincial towns and cities in order to reduce costs. As a result Swindon became a boom town in the eighties and nineties and even attempted to boost its importance by applying for City status. Unfortunately this proved to be unsuccessful but Swindon did succeed in drawing manufacturing back in the form of Honda.
This was a real coup for the area and for Britain as a whole which didn’t have the best reputation when it came to car manufacturing. We seem to be able to build some of the best cars in the world when it comes to hand crafting luxury or sports models for the rich and famous. When it comes to knocking out utilitarian vehicles for the masses you could guarantee production would last for about half an hour before some kind of industrial dispute would develop.
Honda took a big risk then and entrusted the manufacture of its successful Civic model which had been selling well since 1973 believe it or not. Honda had a brief encounter with Triumph who were part of British Leyland and some pretty ropey cars briefly appeared badged as Triumph and then Rover. Since then two million cars have rolled off the production line at Swindon including about a million Civics.
I must admit that personally I wasn’t a big fan of the Civic especially since the time I arrived back to a car park to find a collection of intellectually challenged young men attempting to remove the spoiler from the roof of my Mitsubishi Colt. They were then proposing to attach it somehow to their Honda Civic although as the spoiler was bolted to the roof they just succeeded in causing about £500 worth of damage to my car.
I have since recovered from this and must say that the latest version of the Civic and come to think of it the one before are very stylish cars.
I do still find it intriguing that the appeal of the Civic seems to be divided between those in their twenties and people above retirement age. Honda is no doubt aware of this but even the retro triangular designs of the latest Civic seem to work for young and old. The Civic shows no sign of losing its appeal though and long may it continue. There is no doubt that the Honda plant in Swindon has contributed significantly to the prosperity of the town.
Tags: Honda civic 2009, honda civic 2010, new civic model, new honda civic 2008, New honda civic review
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November 3rd, 2008
Honda Accord - 10 Million US Owners Can’t Be Wrong!
by Jon Barlow
In my younger days I worked for a number of advertising agencies the most well known of which was McCann Erickson. As a result I still have a keen interest in advertising especially on television where the commercials tend to be the most memorable. Every once in a while an advert comes along that really sticks in the mind, often long after you have forgotten what the actual product being advertised was.The famous ‘Cog’ advert for the Honda Accord was first aired on British television back in 2003. Honda has a huge diverse market in the US but in the UK the appeal has always tended to be towards older buyers perhaps with the exception of the high performance models. The creative brief for the 2003 campaign must have incorporated a section which said something like we need more mass appeal for the Accord and how do we target a more youthful aspiring and ultimately trendier buyer?
Cue the ‘Cog’ advert to the soundtrack of “Rappers Delight” by the Sugar Hill Gang. The agency must have pitched the concept impeccably and how the suited Honda executives approved the advert we may never know. At the time it was a creative stroke of genius, the advert was two minutes long so the media budget alone would have been huge. Although the running time was subsequently reduced the message had certainly been delivered in style. The advert consisted of a visually stunning chain reaction of car components rolling together to create a domino effect which culminated in a finished car effortlessly rolling off a balanced trailer and coming to rest before the camera. The cleverly chosen voiceover of US author Garrison Keillor then delivered the line “Isn’t it nice when things just work?”
I first saw the advert at the cinema and was fascinated by the attention to detail. I have subsequently found out that the advert took over 600 takes to complete and utilised only minimal amounts of CGI. That was the brilliant thing about it, someone had lovingly and meticulously arranged all the individual components to move at just the right moment and it must have taken hours to set up just for one relatively short commercial. I can’t remember what film I saw but I remember the Accord advert so there’s the power of advertising for you!
Echoing the sentiments of the commercial it is nice when things work especially cars as let’s face it they are a means of getting us from A to B without letting us down. This has been the appeal of the Accord and for Honda and Japanese cars in general. Critics would say that the Accord doesn’t have the flair or Gallic charm of French cars or the sheer status of German Marques but after having once owned a Honda I realised what owning a reliable car is all about. They always start first time, mine never needed any oil between changes and it never let me down once. The trouble is you can easily take this for granted, something that I later discovered when I decided to return to a French car which although had bags of character it always managed to leave me stranded in the middle of nowhere in the rain.
The Accord has been getting people to work on time and not blowing up on family holidays since 1976 and is now in its eighth generation. Honda has developed a diesel engine which is the envy of the competition and has exemplarary standards of emissions and fuel economy which is becoming ever more important in this age of increasing fuel prices. The latest Accord is larger than its predecessors and has a high quality feel and outstanding build quality. Bullet proof reliability now comes as standard and with the popularity in the US the Accord doesn’t need clever advertising it just seems to sell itself.
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October 25th, 2008
The New Honda Insight
by gellert Varga
Just after Toyota’s announcement, that the production of the Plug-In Prius is fastened, Honda revealed the concept of new Honda Insight. The Honda Insight will be the world’s cheapest hybrid car ever, with a price of roughly $18,000, it will undercut the best selling hybrid car, the Toyota Prius, by at least $5,000. Honda announced the company’s goal is to sell around 200,000 Insight’s annually, 50 percent of that in the U.S. The Toyota Prius was sold 181,000 times last year, so Honda aims to build a best-seller.Honda will officially debut the concept of the new Insight at the Paris Autoshow next month. Although only a concept car, the Insight looks down-to-earth and ready for production. Honda declared the new Insight will look almost the same as the concept car, except some minor changes.
The Insight will be offered as a five-door hatchback, with five seats for the passengers. Honda’s new hybrid car will be built on a lately engineered platform. Power will be produced by the Honda Civic’s IMA electric motor coupled with a gasoline engine. The company also revealed the car will feature a lighter and weaker electric motor than the successful Honda Civic Hybrid. Thanks to the lighter engine, Honda managed to reduce the price of this vehicle. The company also promised the Insight will achieve an unbelievable 60 miles per gallon.
The new Honda Insight will be built in Japan and go on sale in the U.S., in Japan and on the old continent, Europe, in the middle of 2009.
Tags: New accord honda 2009 model, New civic honda 2009 model, New honda 2009 model, New honda city 2009 model, New honda cr-v 2009 model, New honda jazz 2009 model
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